Competitor Pages
Create SEO-optimized competitor comparison and alternative pages with honest, trust-building positioning.
A Claude Code skill that produces comparison pages, alternative pages, and vs pages — with feature tables, migration guides, and authentic differentiation.
/competitor-pages create competitor page build comparison page How it works
Competitor Research
The skill asks about your product, target competitors, your advantages, their strengths, proof points, and SEO context for the page.
Page Format Selection
Choose the right format — 'Alternative to [Competitor]', alternatives roundup, direct 'vs' comparison, or third-party comparison style.
Page Construction
Generates complete page copy with feature comparison tables, honest positioning, customer switching stories, and migration guides.
Save & Schema
Complete competitor page saved as markdown with structured data recommendations — ready for your CMS or static site.
Why use it
Honest Positioning
Pages that acknowledge competitor strengths and build trust — not hit pieces that damage credibility.
Multiple Formats
Alternative pages, roundup pages, direct vs comparisons, and third-party style reviews.
Feature Comparison Tables
Structured feature-by-feature comparisons that help buyers make informed decisions.
SEO-optimized
Pages structured for comparison and alternative search intent with schema markup recommendations.
Use Cases
Alternative to [Competitor]
Pages targeting '[Competitor] alternative' searches with your differentiated positioning.
Alternatives Roundup
'Top [Competitor] alternatives' pages that position you alongside other options fairly.
Direct Comparisons
'[Your Product] vs [Competitor]' pages with feature tables and honest analysis.
Migration Guides
Help prospects switch from competitors with step-by-step migration content.
Category Pages
Own the 'best [category] tools' keywords with comprehensive, balanced reviews.
Quarterly Updates
Keep competitor pages current with regular refreshes as products evolve.
How to start
Install the skill in Claude Code, then trigger it with any of these phrases:
/competitor-pages create competitor page build comparison page alternative to page