Multi-Brand Social Publishing Architecture
Architecture for managing 50+ social media accounts: profile groups, per-brand credentials, isolated failure domains, and publishing workflows at scale.
Postproxy Blog
Engineering notes, product updates, and automation playbooks from Postproxy.
Social Publishing for E-Commerce Automation
Automate product launch announcements across Instagram, TikTok, and Facebook. Covers catalog integration, dynamic content generation, and API-based publishing.
Build In-House vs Use a Unified API
The true cost of building social media publishing in-house — OAuth, media uploads, error handling, API changes — versus one integration with a unified API.
Social Publishing Tools for Dev Teams
Social media publishing tools for developers: what engineers need (API access, webhooks, logs, error handling) vs what marketer-focused tools offer.
Social Media APIs vs Management Tools
Social media APIs vs management tools: when to use a dashboard (Buffer, Hootsuite) versus an API for automated publishing — and where the line is.
Webhooks vs polling for social media post status
Webhooks vs polling for social media post status: compare real-time webhook updates with polling approaches, including pros, cons, and platform support.
Auto-Post Blog Content to X, LinkedIn, Threads
Auto-publish social posts when a blog goes live. RSS polling, per-platform formatting, link previews, and API publishing to X, LinkedIn, and Threads.
Idempotent Publishing: Avoid Duplicate Posts
How to avoid duplicate social media posts from retries and network failures — idempotency keys, deduplication strategies, and safe-to-retry publishing.
Pinterest API Posting: Integration Guide
Understanding OAuth, boards, pin creation, video uploads, and API endpoints for Pinterest content publishing.
Schedule Social Posts with Cron and an API
Schedule social media posts programmatically with cron and an API. The simplest automated publishing setup for developers new to social media automation.
Social Publishing for Headless CMS
Auto-publish social posts from your headless CMS. Trigger social media publishing from Contentful, Sanity, or Strapi via webhooks and a unified publishing API.
Add Social Publishing to Your SaaS Product
Add social media publishing to your SaaS: API design, account connection UX, multi-tenant auth, and why a unified publishing API beats building it yourself.